Performance Marketing Specialist
cosmos sport • Athens, Greece
30+ ημέρες πριν
Περιγραφή θέσης
- Create, monitor, optimize and measure PPC campaigns in Google, Meta, Instagram, Affiliates, and any other marketing platform and/or tool the company is using.
- Day-to-day management of all paid media accounts including bidding, optimization, testing, department inquiries & requests, seasonal adjustments, and roll-out of new campaigns and promotions.
- Research keywords and potential targeting options provided through platforms either during the reporting stage or during customer acquisition efforts.
- Develop daily, weekly, monthly, or custom dated reports by aggregating and analyzing information from web analytics tools such as GA4 and Looker Studio.
- Provide accurate reports and analysis to company management to demonstrate effective return on advertising spend (RoAS).
- Analyze campaigns performance and propose optimization actions.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
- Drive demand/increase awareness and harvest the demand, in order to achieve sales target in the most profitable way.