Digital Marketing Specialist

Channel activity management & optimization (40-50%)

Lead the day-to-day management of digital activity across various client industries. You’ll be playing a key part in developing channel strategies, manage the implementation of campaigns & activations, and contributing to the innovation & growth of our clients. This involves:

• Analysing the digital goals & needs of our clients and interpreting them into actionable steps as part of a digital strategy
• Monitoring & optimization of advertising activity across a range of advertising platforms (Google Ads, Meta Ads, TikTok Ads)
• Contributing to the channel strategy design for your portfolio of clients, in collaboration with senior management
• Leading day-to-day, weekly & monthly communications with our clients
• Creating weekly & monthly performance reporting
• Collaborating with internal & external teams, including designers and developers, to coordinate and implement necessary actions such as creative assets and technical adjustments, focused on achieving improved overall performance and results.

Account & Client Relationship management (20-25%)

Build and maintain strong relationships with our partners with identifying opportunities for growth. This involves:

• Acting as a trusted advisor for digital marketing initiatives
• Identifying, pursuing and communicating cross-sell and up-sell opportunities
• Proactively proposing opportunities to clients
• Building long-term strategic partnerships

Channel Testing & Experimentation (10-15%)

Lead channel performance through testing & experimentation to drive incremental growth. This includes:

• Developing, implementing, analysing and iterating tactical experiments across paid & organic channels
• Reporting on experiment results and insights internally and to partner stakeholders
• Designing a testing roadmap for the coming quarter(s) to build on the momentum
  
  

Innovation & Knowledge Development (10-15%)

Stay at the forefront of digital marketing and digital strategy trends to drive innovation across our partner accounts:

• Contribute to the development of frameworks and methodologies for process optimization
• Evaluate emerging technologies and their potential impact on business processes
• Share channel insights and best practices across the organization