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SEO Senior Strategy Lead

SEO Senior Strategy Lead

WelocalizeGreece
29 ημέρες πριν
Περιγραφή θέσης

Main Duties

  • Lead the development and execution of tailored SEO strategies for client projects, ensuring alignment with each client's business goals to maximize their organic traffic, search rankings, and conversion rates.
  • Manage, mentor, and grow a team of 7 SEO professionals dedicated to delivering high-quality SEO solutions for clients. Foster a collaborative environment, ensuring the team delivers projects efficiently and meets client expectations.
  • Collaborate with client stakeholders and internal departments, specially the Commercial team, to integrate SEO best practices into client-specific digital marketing projects, ensuring all initiatives support client SEO goals.
  • Serve as the in-house expert for SEO.
  • Monitor, analyze, and report on SEO performance for client projects using tools such as Google Analytics, Google Search Console, and other SEO software.
  • Provide when needed clients with actionable insights and data-driven recommendations for continuous improvement.
  • Conduct ongoing keyword research and competitor analysis specific to client industries to identify growth opportunities and inform SEO strategies that drive client success.
  • Keep up with industry trends, search engine algorithm updates, and new tools, applying insights to continuously improve client SEO strategies and maintain a competitive edge.
  • Manage SEO budgets for client projects, ensuring efficient resource allocation, maximizing ROI for clients, and tracking performance across all initiatives.

Experience

  • 7+ years of experience in SEO, with a minimum of 3 years leading or managing an SEO team.
  • Proven experience in leading SEO strategy and implementation at a global level, with a strong understanding of technical, on-page, and off-page SEO best practices.
  • Hands-on experience with SEM campaigns, with the ability to integrate SEO and SEM strategies for cohesive search marketing.
  • Demonstrated success in leading and mentoring an SEO team, fostering a collaborative, innovative, and results-driven environment.
  • Ability to understand business needs, think strategically, and align SEO initiatives with broader business and marketing goals.
  • Proficiency in technical SEO and working knowledge of web technologies, including HTML, CSS, JavaScript, and CMS systems.
  • Strong skills in data analysis and performance tracking using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Excellent communication skills with the ability to collaborate with multiple departments and stakeholders, translating SEO insights into business decisions.
  • Ability to prioritize, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Ability to quickly adapt to changes in SEO trends, tools, and search engine algorithms.
  • Experience working in a global or multinational company or in the Localization industry is a plus.

    • Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science, or a related field (Master’s degree preferred).
  • Advanced knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics.
  • Proven track record of increasing organic traffic, improving rankings, and driving revenue through SEO.