Performance Marketing Specialist – CRM

Job Description

Are you passionate about turning users into loyal, repeat customers — and driving growth through data-driven marketing?

Let's talk!

Our Marketing team is looking for a highly motivated Performance Marketing Specialist – CRM to join our CRM function within Performance Marketing. You'll follow the same rituals as the rest of the team — campaign planning, weekly reporting, and a continuous test-execute-report-retest cycle.

This isn't email marketing. At efood, CRM is a performance channel: a mix of email, push notifications, SMS, in-app messages, and in-product visibility, all pointed at one goal — driving retention (and a slice of acquisition, through onboarding and activation). Vouchers are an extra incentive layer used to boost incrementality through these channels for specific segments, and managing that budget is a core skill in its own right. Segmentation and rigorous evaluation decide which channel, incentive and budget combination gets used for which user group — this is a role for someone who takes a performance approach to spend allocation, not just campaign content.

You'll be working with 2.5M+ active users in a 6-month period and high interaction frequency — meaning your decisions get tested against real business results almost instantly.

What you'll do:

• Own the full campaign cycle within CRM — strategy, execution, reporting, evaluation, retest — with fast, at-scale feedback

• Decide the right mix of channels (email, push, in-app messages, SMS, in-product visibility) per user segment, and applying a performance approach to how budget is split

• Focus on driving incrementality — testing whether a voucher is actually needed to move a segment, or whether comms alone achieve the same result, so incentive spend only goes where it changes behavior

• Address all critical user lifecycle stages — onboarding, activation, retention, reactivation, win-back — through ongoing cross-channel communication

• Define, track and report on retention and business KPIs (repeat purchase rate, D30/D90 retention, LTV) and translate results into concrete business decisions, not just campaign learnings

• Own the performance of voucher-led incentives — sizing, targeting and budget included — treating incentive spend as a lever to optimize, not a fixed cost

• Plan, execute and document A/B tests within CRM channels, and participate in Performance Marketing's shared reporting and optimization rituals

• Own campaign-level reporting and evaluation, presenting results in business terms that inform decisions beyond the CRM team

• Collaborate with the Business Intelligence team to analyze customer behavior and refine segmentation and targeting logic

• Actively participate in budget planning, treating voucher and incentive spend as a business investment with measurable ROI

• Research and develop best practices and automations that elevate campaign management and efficiency

• Participate in brainstorming sessions and contribute with creative ideas grounded in business impact, not just engagement

Qualifications

• Strong business acumen — comfortable interpreting campaign results as business outcomes (revenue, retention, LTV impact), not just engagement metrics

• Experience managing budget or incentive spend (vouchers, promotions) with a performance mindset — testing and optimizing the split, not just executing it

• Strong familiarity with user retention & growth strategies in a digital environment, across multiple channels — not solely email

• Segmentation experience used to decide how and where to reach users, not just to personalize messaging

• Experience with campaign analysis and building reports that drive business decisions, not just describe results

• Experience with A/B testing (Testing mindset: test everything that matters)

• Advanced Excel skills (pivot tables, and comfortable modeling budget/impact scenarios)

Nice to have:

• Previous experience in Performance Marketing or CRM, in a fast-paced environment, with a track record across the full campaign cycle — strategy, execution, reporting, evaluation, retest

• Experience with CRM tools for mobile apps (e.g. Braze, Hubspot etc)

• Bachelor/MSc in Computer Science, Mathematics, Engineering, Marketing or Business Administration

• SQL / Javascript basic understanding

• HTML / CSS basic understanding

• Liquid syntax familiarity is considered a plus

Additional Information

• We recognize good work and we want our people to feel appreciated! That’s why we offer an attractive remuneration package for what you bring in!

• We share a passion for food, so you will certainly appreciate the ticket restaurant card to spend in restaurants and/or food supplies. We are efooders after all!

• We take care of you with Private Medical & Life Insurance from day #1 to keep you healthy and safe!

• We prioritize your mental health and offer round-the-clock access to an online mental health platform. You can schedule unlimited therapy sessions with certified psychologists and coaching sessions with experienced coaches.

• We want you to grow with us ! And to help you keep improving, we provide you access to our online training platform where you can study topics for your personal and professional growth!

• Are you a cappuccino lover ☕? Do you desperately want a cookie? Our inhouse cafeteria got you covered!

• If you want to stay in shape ️ , our in-house gym awaits you fully equipped!

• We are passionate about exploring, growing & learning and our Global Mobility plan is created to help our people find their purpose around the world!

• Saving for the future? We’ve got your back! Our Pension Plan helps you invest in tomorrow while you enjoy today!

• Free efood pro Subscription: Perks of the job! Enjoy a complimentary efood pro subscription for free deliveries and exclusive discounts on your favorite meals and groceries.

• We support your growing family and we offer a childcare allowance for each individual child
  
  

Life @efood:

At efood, we constantly have chances to raise the bar improving, innovating, and challenging ourselves to grow! ️

We take ownership of what we do, embracing challenges, and making things happen! ✔️

We move with pace to deliver value fast, which keeps us ahead, always balancing speed with quality!

We stay humble ❤️ as we grow and dive deep in situations, asking questions & exploring beyond the surface to get the best solutions!

We bring good vibes by lifting each other up, focusing on what’s possible, and being the kind of teammate everyone wants on their side!

We’re a fast-growing, dynamic team where every efooder has the opportunity to shine, grow, and be part of something exciting.

Hungry enough to join us?

At efood, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

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